Each of us has a handful of businesses that have become indispensable in our lives. Imagine how you’d feel if you were told, “You’re no longer allowed to engage with them, ever”? For a lot of people the answer to this question contains a few familiar names including: Apple, Starbucks, Nordstrom, and Amazon, not to mention various beloved local establishments. These entities all share one common trait: consistent customer satisfaction.
These companies maintain standards that instill such deep loyalty in you, to the point that they become a part of your everyday life. This is the essence of brand power and loyalty. Achieving a level of devotion where customers feel they can’t live without your brand essentially makes price a non-issue. The critical attributes that define a business as indispensable include:
- Superior service and products
- Reliability
- Simplicity in transactions
- Advocacy by employees
- Focus on educating rather than selling
- Tailored experiences
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